Leadership Team

Our team of dedicated professionals have years of on the ground experience in a variety of different cultures. This enables us to provide you with an actionable, accurate and cost effective understanding of community and individual attitudes, beliefs, behaviors, identites, needs and wants.

Andrew Garfield
Founder

In 2006, Andrew Garfield founded Glevum Associates LLC, which specializes in conducting Face-to-Face Research and Analysis (F2RA™) in conflict and post conflict societies. Mr. Garfield served as a British military, then senior civilian intelligence officer. He finished his U.K. government service as a policy advisor in the U.K. Ministry of Defense (MOD). His professional specializations include Counter Terrorism (CT), Counter Insurgency (COIN), Psychological Warfare (PSYOP), Information Operations (IO) and Strategic Communications (SC). Between 2005 and 2006, he was head of operations for a U.S. Strategic Communications company providing direct IO and public relations support to Multi National Corps Iraq (MNC-I). Since 2004, he has worked exclusively for US clients including the U.S. Department of Defense (DoD), U.S. Army, and the Department of State. Mr. Garfield lectures extensively in the U.S. including for the U.S. Army, National Defense University, and the Naval Post Graduate School. He has been a regular contributor on CT and COIN issues for CNN, the BBC, Sky Television and many U.S. and U.K. newspapers and periodicals including the Wall Street Journal, ORBIS and Middle East Quarterly. Mr. Garfield has led a number of major groundbreaking DoD funded research projects on CT and COIN. Most recently, he led a joint U.S. and U.K. study that recommended a new strategy to reform the Afghan National Police and wider Afghan justice sector. Mr. Garfield is a Senior Research Fellow at the Foreign Policy Research Institute (FPRI) and the U.S. Director of the Royal United Services Institute. He is also a senior lecturer for a Naval Postgraduate School sponsored cultural education program for senior deploying U.S. Army commanders and their staffs.

Alicia Boyd
Executive Vice President
Research

Alicia Boyd is the Executive Vice President for Research for Glevum Associates. In this capacity, Ms. Boyd manages all aspects of research and analysis for Glevum Associates in all theaters of operation and in the United States. Ms. Boyd's experience extends over three years with Glevum Associates in Iraq and Afghanistan implementing the Face-to-Face Research and Analysis (F2RA) ™ process at the core of the company's work. In her tenure at Glevum Associates, Ms. Boyd has overseen the planning, execution and analysis of tens of thousands of survey interviews and thousands of qualitative semi-structured interviews, focus groups and Subject Matter Expert research projects, all of which have been designed to enhance the U.S. government's and military's understanding of Iraqi and Afghan opinions and behaviors. Prior to joining Glevum Associates, Ms. Boyd worked for a U.S. strategic communications company conducting socio-cultural research in support of Multi National Corps Iraq (MNC-I). She has also contributed to numerous socio-cultural training products on Bosnia, Iraq, Afghanistan and Central and Southwest Asia for deploying military personnel while working as an analyst at SAIC. Ms. Boyd holds a BA from the College of William and Mary and an MA in Russian and East European Studies from The George Washington University.

Pascale Combelles Siegel
Senior Research Scientist

Pascale Combelles Siegel is a Senior Research Scientist for Glevum Associates. She specializes in strategic communications, military-media, and civil-military relations research, analysis, planning, and assessment. Her work has focused on building a better understanding of Afghan population's perceptions, attitudes, and behaviors. Prior to that assignment, Ms. Combelles Siegel provided analytical support to counter-terrorism and counter-insurgency efforts against Al-Qaeda-inspired ideologies in Iraq and Afghanistan. Previously, she worked with governmental and private clients both in the United States and Europe drawing lessons from US, NATO and French strategic communications campaigns in Iraq, Kosovo, Bosnia and elsewhere. Ms. Combelles Siegel is extensively published. She has several monographs, chapters and sections in books and official studies to her name. These include a solicited chapter in West Point Combating Terrorism Center's recent Making the Grade: Assessing al-Qa'ida's Learning and Adaptation, and Target Bosnia, a well-received study of NATO psychological operations and public affairs: Target Bosnia. She has published articles in numerous journals, including Terrorism Monitor, the Sentinel, USNI Proceedings, the Naval War College Review, the Marine Corps Gazette, Military Review, Journal of Low-Intensity Conflict and Law Enforcement, and La Revue de Defense Nationale. Ms. Combelles Siegel has also taught at several institutions, such as the Ecole Speciale Militaire de St Cyr, Coetquidan (French Army Academy), the American Military University (AMU), and the Pearson Peacekeeping Center (Canada). She has also organized, participated in, and attended panels, conferences, and workshops at the CJCS Peacekeeping Symposium, the Joint Special Operations University (JSOU), the Worldwide Psychological Operations Conference, the Armed Forces Staff College (AFSC), the Information Warfare and Strategy School at National Defense University, the Swedish Military of Defense. Ms. Combelles Siegel is ABD in Political Science (dissertation research on US military-media relations in time of conflict). She holds Bachelor degrees in Journalism (Institut Universitaire Technologique, Tours), Political Science (Institut d'Etudes Politiques, Toulouse), and History (Universite de Toulouse 2); and an MA in Political Science (Defense and Security).